VALUE FOR TWITTER & PARTNERS

Communications Planning and Buying

  • Deepen client engagements through ownership of exclusive insights beyond what is available from ad / media planning platforms like Comscore / Nielsen and social listening tools like Radian 6
  • Enrichment of existing GNIP data through communities, demographics and influencers
  • Showcase use of Twitter data to elevate the proposition and value of the platform
  • Deeper analysis of Twitter audience and content across ecosystem to futher improve targeting through promoted activities, paid tweets and brand engagement

Influencer Analysis

  • PR opportunities beyond celebrities and thought leaders to a broader class of influencers inclusing bloggers, social mavens, and writers
  • Focuses community management and social strategy by creating a contextual Twitter standard for influence beyond simple social scoring
  • Use for powering different niche communities for moment product and extend curation product offering  

Audience Targeting

  • Extend ad targeting into new segments, communities, influencers and demographics.
  • Understand, target and influence the businss community in enterprise, middlemarket and SME.
  • Our tests reveal that the use of our segments outperforms native targeting
  • Integration of MoPub and Twitter for off-platform ad targeting and buying based on understanding what content and communities are driving the conversation