VALUE FOR TWITTER & PARTNERS
Communications Planning and Buying
- Deepen client engagements through ownership of exclusive insights beyond what is available from ad / media planning platforms like Comscore / Nielsen and social listening tools like Radian 6
- Enrichment of existing GNIP data through communities, demographics and influencers
- Showcase use of Twitter data to elevate the proposition and value of the platform
- Deeper analysis of Twitter audience and content across ecosystem to futher improve targeting through promoted activities, paid tweets and brand engagement
- PR opportunities beyond celebrities and thought leaders to a broader class of influencers inclusing bloggers, social mavens, and writers
- Focuses community management and social strategy by creating a contextual Twitter standard for influence beyond simple social scoring
- Use for powering different niche communities for moment product and extend curation product offering
- Extend ad targeting into new segments, communities, influencers and demographics.
- Understand, target and influence the businss community in enterprise, middlemarket and SME.
- Our tests reveal that the use of our segments outperforms native targeting
- Integration of MoPub and Twitter for off-platform ad targeting and buying based on understanding what content and communities are driving the conversation